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  • Promoted from Copy Supervisor to Group Head: Leads a team of 10+ young writers across Food delivery, Telecom, Luxury Jewellery, Music Streaming, and Social Networking spaces.

  • Led the microsite copy and contributed to content creation for the Unfiltered History Tour: 

  • Creative Lead on the LinkedIn India Pitch: An account currently generating over 20 Lakhs in monthly revenue, with the launch of a new channel.

  • Viral Challenges on YouTube Shorts:

- Led the conceptualization, amplification, shoot, and influencer strategy of #JugnuChallenge, YouTube India’s first-ever viral challenge on Shorts: 250K+ creations.

- Went on to lead the #JavRun Challenge with Neeraj Chopra and the #ManikeMove with Nora Fatehi: 360-degree campaigns that led to 1M+ creations.

  • Single-handedly led, managed and retained YouTube Creator's India's social across platforms: ​

- Doubled the Instagram following in less than a year

- Grew the account to a business of over 20 Lakhs/month.

  • Took complete ownership of Tanishq as a recently promoted Group Head: successfully led 3 major campaigns in the span of 4 months.

Copy Supervisor         Group Head
Dentsu Webchutney 

Manager: Content & Social Media
Kommune India

  • Curated, marketed, and strategized content and social media for Kommune India and its IPs Spoken Fest 2019 and Mehfil 2019, all at the same time. 

  • Led a team of 20 volunteers and managed all external marketing and creative agencies for Spoken Fest 2019 and Mehfil 2019.

  • Supervised production and post-production work for all video content.

  • Led the Kommune Curation panel—a team of 8 curators who helped choose the content and artists featured on Kommune.

  • Led all branded content and creative conversations for Kommune India and Spoken 2019, which included low-cost, high-ROI Facebook and Instagram ads. 

  • Conceptualized and managed large-scale video projects like the Sound of Small Revolutions and 100 poets. 1 poem.

  • Managed, curated, and marketed 4 major competitions including the Spoken Fest 2019 contest. Curated the top 20 performers from 400+ submissions.

Senior Copywriter
Publicis Emil

  • Conceptualized low-investment, engaging campaigns like 'Mercedes Day' that brought results with < 25,000/- media spend. 

  • Created and strategized topical, versatile posts like the Make the Best of Every Playground series.

  • Conceptualized and created multiple engaging story campaigns like Spot the Mercedes, #MBStarPlayers, and Ask MBUX. 

  • Conceptualized the engaging Your Vibe And Ride filter for Mercedes-Benz India. 

  • Works closely with the social media and video team to create, tweak, and strategize content based on data. 

  • Led content marketing for the high ROI Mercedes-Benz Podium at Auto Expo 2020: online+on-ground activations, films, and influencer strategy.

  • Led and ideated on campaigns for international markets like Sri Lanka, USA, and Germany.

Associate: Content Creation & Strategist
PocketAces HQ

  • Produced viral content (1M+ views) on trending news, optimism, lifestyle, and humour for channels FilterCopy, Gobble, and Dice Media.

  • Edited articles, and handled scheduling and team collaborations while also writing 3 articles a day.

  • Headed the Uncover Project that featured 10 artists in 2 months and created some of FilterCopy’s most shareable articles.

  • Headed and created FCQuotes and Unspired: 75+ successful quotes went out between Jan’18-April’18. 

  • Produced viral, cross-format content for 50+ brands.

  • Co-wrote multiple short-form videos based on successful experimental articles.

  • Worked closely with the social media team to create rapid memes and build FilterCopy's Instagram from the ground up.

Associate: Content Creation & Strategist
PocketAces HQ: FilterCopy, Gobble

  • Produced viral content (1M+ views) on trending news, optimism, lifestyle, and humour for channels FilterCopy, Gobble, and Dice Media.

  • Edited articles, and handled scheduling and team collaborations while also writing 3 articles a day.

  • Headed the Uncover Project that featured 10 artists in 2 months and created some of FilterCopy’s most shareable articles.

  • Headed and created FCQuotes and Unspired: 75+ successful quotes went out between Jan’18-April’18. 

  • Produced viral, cross-format content for 50+ brands.

  • Co-wrote multiple short-form videos based on successful experimental articles.

  • Worked closely with the social media team to create rapid memes and build FilterCopy's Instagram from the ground up.

Resume: CV
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